Playout automation is the technology that helps automate the transmission of television and radio channels into the broadcast network from a broadcasting source. The content is delivered to the audience through playout automation. The playout automation network consists of analogue or digital terrestrial transmitters for digital television, radios, cable satellites or cable networks. The playout automation technology is intended for Direct-To-Home (DTH) services, other direct reception systems and cable television head-ends. The playout automation system is embedded in the master control located in the playout area in the central broadcasting apparatus room. Feeds broadcasted via playout automation often have different versions of language, scheduled content and the overall core service. Applications, such as central-casting, often use multi-channel playout automation technology-based systems that enable the broadcast of programming applications.
Increasing number of television channels, content fragmentation and language variation results in the demand for high-quality accuracy content, which, in turn, accelerates the growth of the global playout automation market. computer engineering salary automation enables video operators to find innovative ways to launch and manage new channels by utilising fewer resources. Playout automation reduces the overall capital expenditure as it uses the existing information technology infrastructure. To use the playout automation technology, broadcasters do not have to incur extra costs. Instead, broadcasters can integrate the master controls and the playout automation technology into a single information technology platform. This is the primary factor that drives the global playout automation market.
Another factor driving the global playout automation market is the digitalisation of cable television services. Increase in the number of multi-channel video programming services and solutions providers is also expected to boost the global playout automation market. Moreover, the rising demand for multi-lingual playout is expected to drive the global playout automation market. Growth in the penetration of cable and satellite television services in rural as well as urban areas provides a wide audience base for broadcasters. Playout automation enables broadcasters to facilitate linguistic diversity. Diverse viewing preference increases the demand for channel diversification, which consequentially results in the growth of the global playout automation market.
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